We Are a team

Leah Smith


FOUNDER + CREATIVE DIRECTOR + ART DIRECTOR + CREATIVE DESIGNER Leah has over 20 years experience in the graphic design and print industry, with a ture passion for design and telling stories as her driving force. ​With a Bachelors Degree in Visual Communication under her belt along with an Italian Scholarship from Monash University and experience in both agency and print houses, Leah sees a gap in the industry where people are struggling to execute a strong brand through consistency and cohesiveness, particularly in rural areas where the education and importance of good design lacks. Not only does Leah want to bridge the gap between client and good design in regional areas, she also see the importants of helping her fellow graduates to start learning about the importants of education and that space where good design is lost in smaller communities. Issues that just aren't taught through vocational education. By offering her Grad Program, Leah aims to help graduate graphic designers get the experience they need to land on their feet in those first industry roles with a whole lot of knowledge behind them. Driven by her own experiences, The Grad Program has been designed for rural graduates of a Visual Communication/Graphic Design degree to gain industry experience before stepping out into the "Real World" and those career changing roles. To find out more information about this program Click Here. ​Leah dreams big and can't go without her coffee, but her passion and need to give is her driving force to make things just a little better for someone else. Leah thrives on pushing boundaries and finding new creative ways for her clients needs. She is forward thinking and always looking at the bigger picture. There is always a story to tell, she dives right in and seeks the opportunites within. A mum of three, Leah is putting on ther Boss Lady pants and giving it a crack! " One day I would like to think I have made a differece, even a small one within the design community. This is such a saturated insdustry, if me and my agency can make even the smallest contribution to up hold the values and make sure we are valued as professionals I would be happy." - Leah Smith




Jaynika Veitch


DESIGN CONSULTANT + ART DIRECTION + GRAPHIC DESIGNER Jaynika is a confident and dedicated designer with over 12 years experience in design and print industry. With a Bachelors Degree in Visual Arts (Graphic Design) from the University of Ballarat, Jaynika specialises in Branding, Idenity Design and Print with a passion for Editorial Layout and Publication Design. Highly organised and motivated in her work, Jaynika collaborates with Studio Whyte and we have been blessed to work with her over thats few years on some very creative projects. When she is not being creative Jaynika likes to travel and keep fit and is busy being a mum to a little man who keeps her on her toes and one on the way.




Caylan Goring


ART DIRECTION+ ILLUSTRATOR + GRAPHIC DESIGNER

Having a life long passion for design and illustration it’s no surprise that Caylan ended up in the creative industry. After studying at Shillington College, Caylan had his first taste in the design industry working in-house for a FMCG (Fast Moving Consumer Goods) company, he was fortunate to work on wide range of projects from packaging design to developing and art directing the companies premier e-magazine Cravelife.

Not afraid to take a risk and push boundaries with his design choices, Caylan brings a 'can do' attitude to all aspects of his work not matter how big or small the project.

A self confessed comic book nerd, Caylan loves spending time scouring the local comic book stores and going on adventures with he’s beloved staffy Sarge.





We have been lucky enough to find each other here at Studio Whyte where each and every one of us brings something different to the table. We are a diverse bunch who don't take ourselves too seriously, but we are super passionate about what we do.

We are collaborators, we are a collective.